|The Story of Faygo|
Event Type: Novi Historical Commission|
Age Group(s): 16+
Start Time: 7:00 PM
End Time: 8:30 PM
Joe Grimm, an accomplished journalist and professor will speak on the social history of Faygo, Detroitís popular soda pop. It began over a hundred years ago when two Russian immigrant brothers no longer wanted to run a baking business. Starting with little more than pots, pails, and a one-horse wagon, Ben and Perry Feigenson reformulated cake frosting recipes into carbonated beverage recipes. They launched their business in the middle of the 1907 global financial meltdown. Come learn how the fizzy confections turned into a major brand!
Location: Meeting Room Whole 105